Photo by Tony Kelly

"Playboy has published a string of memorable covers this year, but the cover of the July-August cover is an award winner.” 
- Hugh Hefner

"We are bringing the cool and artsy covers back and our July/August issue of Playboy speaks on behalf of that.
The phrase history repeats itself is true. Our covers were once considered art. Its safe to say that again.”
-Cooper Hefner

"Social Media has been all atwitter about our July/August cover. Was the photo of 25 synchronized swimmers forming the Rabbit Head accomplished via Photoshop? No, it was through the magic of Playboy and the Las Vegas Water Beauties. Inspired by Playboy covers from the past, photographer Tony Kelly conceived the idea and enlisted the swimmers, including Olympians and top Vegas performers. Not only is it one of our most talked-about covers, it also features the most women ever gathered to grace the front of the magazine.”
-September 2013 issue of Playboy